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1st April 2021 Recreational

Hygiene Brand Lifebuoy partner with England Cricket to support a safe return

The England and Wales Cricket Board (ECB) has announced a partnership with the world’s number one hygiene soap brand, Lifebuoy, ahead of the new season. As part of the agreement, Lifebuoy will become the ‘Official Hygiene Partner’ and ‘Official Community Cricket Hygiene Partner’ of England Cricket and ECB.

In partnership with Lifebuoy, all recreational cricket clubs across England & Wales will be able to apply to receive a free ‘ECB Hygiene Bundle’ pack as part of the drive to help cricket return safely.

The partnership includes branding at all England Home Internationals. Lifebuoy will provide product to all international England teams at matches and hotels. They will also support All Stars Cricket and Dynamos Cricket, first class counties and county cricket boards.

Russell James, Sales and Marketing Director, said: “We’re delighted to have partnered with Lifebuoy to support all forms of cricket, from elite through the grassroots of the game.

“The potential return of spectators will be a welcome sight for players and the public alike. We know that a lot of fans will be thinking about hygiene as an important consideration when returning to watch cricket this summer. We have worked closely with the Lifebuoy team to help make fans safe so they can follow England Cricket with confidence this summer.”

Chris Barron, Vice President, Beauty & Care, Unilever UK & Ireland, commented: “As the world’s number one hygiene soap brand, Lifebuoy has a clear role to play in helping us all to stay safe.  We’re proud to be working with England Cricket to help the safe return of the nation’s summer sport, and as official Hygiene Partner of England Cricket we’ll be providing hygiene support to players and spectators alike at both elite and grass-roots level.”

Nick Pryde, ECB Director of Participation said: “We’re really excited to have the support of Lifebuoy, helping recreational cricket return safely this summer. We’re going to see COVID-adapted match-play and training, and the subsidised bundles they are offering clubs, together with guidance and clarity through ongoing communication and guidance is invaluable. We know cricket’s role in the local community and look forward to celebrating this as we look forward to the summer.”


All recreational cricket clubs across England & Wales will be able to apply to receive a free ‘ECB Hygiene Bundle’ pack as part of the drive to help cricket return safely. Further subsidised hygiene bundles have also been created, where ECB registered clubs can receive more than 60% off RRP.

Lifebuoy will also be providing All Stars Cricket and Dynamos Cricket registered children with hand sanitiser bottles via their clubs. During the check out process, clubs will be asked to supply the number of registered children on the programmes. Clubs will then receive this product at the same time as the original order.

To apply for your free ‘ECB Hygiene Bundle’, or to place additional orders ahead of the season, please click here.

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