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29th March 2024 News

Durham Cricket extend Heineken partnership as brewery partner

Durham Cricket are thrilled to confirm the Club have extended their partnership with Heineken as Durham’s brewery partner in a three-year deal.

 Having worked with Heineken for the past 8 years the deal will continue until at least 2026.

 Along with Heineken, the agreement will see sales of Moretti, Amstel and Beavertown on draft on the concourses as well as in bars and hospitality areas throughout Seat Unique Riverside.

 Durham’s award-winning fan zone will also see the implementation of a new Heineken bar – as Durham fans will be able to enjoy a drink while listening to live music across our international fixtures and Vitality Blast fixtures.

 Matt Laws, Customer Development Director at Heineken said: “We’re delighted to renew our partnership with Durham Cricket for a further three years and excited to bring delicious beers and ciders to the fans at the stadium.”

Tom Seymour, Commercial Director added: “The brewery partnership is one of the most important elements of the catering offering and we’re really pleased with the working relationship we have already established with Heineken.

“The commitment they have made to the club has been really significant in both product sale and commercial terms. They are helping to drive a refresh of the concourse areas and are bringing quality products to the bars and kiosks.

“We know for supporters that ultimately the proof will be in the pints they are served on match days and we are very confident they will be really happy on that front.”

 

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