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1st April 2021 News

Durham Cricket partner with Vertu Motors as principal County Championship sponsor

Durham Cricket is excited to announce that nationwide car retailer, Vertu Motors are to become the Club’s principal County Championship shirt sponsor.

Vertu Motors, official retailer for brands such as BMW, Mercedes, VW and Honda, has signed a two-year deal with their logo featuring on the front of the County Championship shirt from the start of the 2021 season.

In addition to the front of shirt sponsor, the North East Terrace stand will be renamed the ‘Vertu Motors stand’ ahead of this summer.

Durham’s two year-deal will also see Vertu Motors partner up with the Durham women’s side the North East Warriors, with their logo being printed on the back of their shirt for their ECB Women’s County Cup campaign.

Durham Cricket, Sales Director, Tom Seymour said: “We’re delighted that Vertu Motors have partnered with the club, in an exciting two-year deal.

“This new partnership enables the club to work alongside a national car dealership who have a proud history in our region.

“With spectators returning this season, we have an exciting season in store, and I look forward to working with Vertu as they become our principal County Championship sponsor.

David Crane, Chief Operations Officer of Vertu Motors plc, said: “Vertu Motors head office is based in the North East and we currently operate a significant number of dealerships there so it is great to be investing in to such a well renowned local club and its community.

“Like many other sectors, sport has been hit by the pandemic and we are delighted to be in a position to forge a fantastic new partnership with an organisation that has the prestige of Durham Cricket.

“We are excited about what we believe will be a long mutually beneficial relationship and this is a fantastic time for us to be involved in the sport. I am delighted that it coincides with the scheduled return of fans to The Riverside this summer and I am looking forward to plenty of sunny days watching some cricket.”

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