Durham County Cricket Club has teamed up with North-East based digital agency Mediaworks to launch its brand-new website ahead of the 2018 cricket season.
After a meticulous selection process, Durham were impressed by Mediaworks’ competitive pitch and their understanding of the Club’s desire to create a modern, adaptable and user-friendly website that reflects Durham’s growing presence in the digital landscape and fulfils all the varying requirements of each aspect of the organisation.
The new website has a revolutionised, modern interface that will significantly improve DCCC’s customer journey and the overall user experience.
Alongside a vibrant design, Durham has also enhanced its matchday coverage by integrating with industry professionals OPTA to bring live scorecards and detailed player, club and game statistics, which will be implemented before the start of Durham’s 2018 campaign.
The website will be followed by a brand-new ticketing system set to launch in December that will allow users to purchase a ticket easily across all platforms including smartphones.
Durham’s website will also incorporate all of Emirates Riverside’s events, hospitality and concert information to help generate increased revenue for the Club’s non-match day sales, which includes conferences, Christmas parties, meetings, weddings and function rooms.
DCCC’s Head of Marketing and Communications, David Jackson, said: “We recognised that our existing website wasn’t strong enough for today’s rapidly evolving technological society and made it a priority to improve our digital presence.
“We wanted users to be able to enjoy a seamless experience when browsing the website.
“The new site indicates the high level of standards we expect at Durham and it is a strong start to improving our consistency and branding across all departments.
“It’s great to have all areas of the business, including the club, events and Durham Cricket Board under one roof and we’re delighted to have OPTA’s presence to significantly improve our matchday communications.
“We’re delighted to have the ‘Play Cricket’ and ‘Get Involved’ sections on the site that will give top insight on the recreational game and offer people the chance to browse and book onto a range of both adult and junior coaching courses.
“We are thrilled with the end product and are delighted with the work that Mediaworks have done.”
Andrew Blenkinsop, Creative Director at Mediaworks, commented: “Being headquartered in the North East, it’s always great to work on exciting local projects. We’re incredibly proud of the website we have delivered and have thoroughly enjoyed working with the DCCC team to help them realise their digital ambitions.
“The new website is full of new features and functionality that will provide a much improved experience for all.”
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