The initial deal will see iPro Sport supply its sports drinks to the Durham teams throughout the season to aid the hydration process for the players. The drink, which comes in three flavour variants, is the only one of its kind on the UK market containing 100% natural ingredients. The players will benefit from a natural spring water based product with added vitamins such as B6, B12 and C – part of your recommended nutritional intake. iPro Sport is proven to replenish the body with minerals which are lost through sweat when undertaking rigorous exercise.
iPro Sport currently has deals with a number of sports clubs in Football, Cycling and both Rugby codes, with the collaboration with Durham representing the first partnership with a first class county side. iPro Sport recently secured the ambassadorial services of Ravi Bopara and Moeen Ali who will both represent the sports drink off the field through educational and trade events.
Tom Seymour, Sales Director at Durham County Cricket Club, said: “We are delighted to be the first County to work with iPro Sport. We look forward to developing our partnership over the coming season and joining forces with a brand which is well respected by the industry, throughout all levels of sport.”
Lisa Marraffa, Marketing Director for iPro Sport, said: “With Durham being the newest first class county side, represents in some part what we are about as a brand, so we are thrilled to be part of a modern vibrant cricket club that have achieved so much in their short first class history.
“We’re enthusiastic at moving our sport partnerships into cricket, it represents a new area for us so we very much look forward to the years ahead with Durham.”