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4th December 2009

A day with Durham CCC’s Corporate Sales Co-ordinator

“My role is practically two different jobs – the summer and the winter are quite different.  A huge amount of administration goes on in the close season.  Now we’ve got the fixtures we can plan our hospitality around the 2010 season and get to work filling the hospitality and arranging key events such as the end of season awards dinner and golf day.  We also liaise with the marketing team once they decide the date of the media day so we can invite key sponsors to come along too.

“Winter jobs include planning the brochure for the forthcoming season and liaising with the meeting and events team to finalise menus for hospitality.  We use the winter to arrange meetings with sponsors and setting up contract renewals.  My days are a lot more scheduled during the season – in the close season my day to day tasks are dependent on the activity of the Corporate Sales Director and Sales Manager – I try to provide them with any information they might need for meetings with sponsors and new businesses too.

“When the signed contracts come back I like to make sure I have extensive spreadsheets listing who is entitled to what benefits. It makes it easier if I can be organised so that if the marketing team need to know who has adverts in programmes for example, they can check out the spreadsheet themselves and know that it’s up to date.  These lists also give the sales team an idea of what is still available to sell. 

“At the end of the season I make sure any loose ends are tied up including any final invoice requests.  Before the new season starts we have to make sure all new advertising boards are in place – I’ll have had any signs that need freshening up done so in the winter and any new signage will be allocated a space.  

“During the season my daily routine is much more structured and there are certainly more deadlines.  Despite all the planning in the winter I still have to be quite reactive.  There are always last minute contracts or bookings that we need to accommodate!

“I spend March and early April signing off artwork, finalising the sponsors requirements database and sending match information to corporate box holders.  In the run up to the season we’ll be busy taking bookings for hospitality – at the minute we’re pretty busy with companies wanting to come along to the England v Pakistan ODI and the Friends Provident Twenty20 Cup.

“Each company that books receivs a confirmation letter and then nearer the date we send out car parking passes, tickets, copies of the menu and take note of any special dietary requirements of their guests nearer the match.  I’ll liaise with the Chief Executive’s PA so I know how many guests from other counties are visiting and whether we need to make any special preparations for them in the Boardroom.

“On the morning of a match the sales team will check that everything is set up as should be in the hospitality areas – we’ll check the correct number of tables and settings are in place, signage is up and we’ll put out programmes or scorecards.

“We then welcome the guests and let the marketing team know where any VIP’s, match sponsors or mascots, are located so that when presentations are due to be made on the field one of us can escort the visitors to the pitch.

“Match days are very long days but the sales team tend to take turns at doing the lates so we can’t complain really! The ODI or a Test Match are normally really draining – we start incredibly early, around 6am, to set up rooms and then stay until the last guests leave.   Preparation for the 2010 international started as soon as the 2009 season ended and we will keep the planning and organisation ticking over throughout the winter and summer months.

“We start preparing the logistics of the End of Season dinner pretty early on including the programme, invitations, timing and venue.  This year we’re also holding a Corporate Golf Day so that will take some organising, especially as I know nothing about golf!

“Working at the cricket club really gets under your skin, you build some great relationships – not only with the people you work with on site but also with sponsors and other people you come into contact with, like the players’ wives and contractors.  The success of the team on the field filters down through the club and I love being part of that. “

Next week we visit the Playing for Success classroom to speak to Centre Manager, Dave Ross.