Our Strategy
Our new strategy explains what we aim to achieve by 2030 and how we’ll get there. It’s about growing participation, supporting clubs, and using cricket to make a positive difference in local communities.
Our mission
We bridge the power of sport with the real needs of the community, investing in people’s futures and creating opportunities that go beyond the sport.
Six objectives for 2025–2030
1) Develop diverse, inclusive & accessible programmes
- Strengthen the cricket offer for women and girls
- Deepen engagement with South Asian communities
- Expand disability cricket
2) Supporting the grassroots game
- Step up support for local clubs
- Greater harnessing of volunteer power
- Developing Non-Traditional Settings
3) Grow our community projects
- Expand our work in schools
- Build on Our Health and Wellbeing Work
- Innovate new streams of work
4) Stronger together – our relationship with key partners
- Playing an ‘ambassadorial’ role in the community
- Build on existing and develop new partnerships
- Increasing awareness of DCF as an exemplar foundation
5) Evolving our financial model
- Develop our relationships with grant-making trusts and foundations
- Secure new contracts and commissioned work
- Develop new innovative funding streams and sponsorships
6) Growing a versatile and expert team
Aligned with local priorities
Our strategy reflects regional health & wellbeing plans across Durham, Gateshead, South Tyneside, Sunderland, Hartlepool, Darlington and Stockton-on-Tees – using physical activity as a tool to tackle inequalities, mental health and social isolation. We also align with the ECB’s Inspiring Generations game-wide strategy to make cricket the country’s most inclusive team sport.
What progress looks like
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More people, from more backgrounds, playing and belonging in cricket.
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Stronger, more sustainable clubs with skilled volunteers.
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Measurable community outcomes across wellbeing, inclusion and youth development