The new external bars, created from shipping containers, are set to revolutionise the event experience at the international cricket stadium.
Durham Cricket Events LTD, the premier organiser of diverse events at the iconic Durham Cricket C.I.C. stadium, is excited to announce a new venture – the transformation of shipping containers into cutting-edge external bars. This initiative is in collaboration with Heineken, marking a new three-year brewery deal, and The Abbey Group, a leader in bespoke project fitting. The introduction of these bars is a testament to Durham Cricket’s commitment to enhancing customer experience, reducing queue times, and broadening beverage options on the ground.
Durham Cricket Events LTD, in a strategic move to elevate the event hosting landscape, has unveiled its latest project: bespoke external bars created from shipping containers. This development follows the recent partnership with Heineken and leverages the expertise of The Abbey Group for design and execution. Aimed at enhancing the customer journey, these new bars will offer a variety of Heineken products, underscoring the stadium’s commitment to quality.
Durham Crickets work in progress container bar currently being constructed in Great Lumley.
Paul Edwards, Operations Manager at Durham Cricket Events LTD, highlighted the project’s significance, “At Durham Cricket, we’re continuously seeking ways to innovate and improve our facilities for the best possible customer experience. Following valuable feedback regarding queue times and our retail offering, we recognised the need for change. These new bars not only reduce wait times but also introduce our guests to a wider range of products in a unique and accessible manner. It’s a significant step towards our ongoing commitment to customer satisfaction and operational efficiency.”
The partnership with The Abbey Group, a company renowned for its comprehensive turnkey solutions and high-quality craftsmanship, ensures that these bars will not only be functional but also aesthetically pleasing. The Abbey Group’s involvement guarantees a standard of quality and design that aligns with Durham Cricket’s vision of offering premier event experiences.
These bars represent a pivotal move towards sustainability and cost-efficiency, eliminating the need for expensive temporary setups and showcasing Durham Cricket’s dedication to long-term investments that benefit the company, its patrons and the wider community.
About Durham Cricket Events LTD
Durham Cricket Events LTD is a leading event management company based at the Durham Cricket C.I.C., an internationally recognised cricket stadium. With over two decades of experience, Durham Cricket Events LTD specialises in organising a wide range of events, including major international cricket matches, weddings, conferences, meetings, and parties. Committed to delivering exceptional experiences, the company is dedicated to innovation, quality, and community engagement.
Explore Partnership Opportunities with Durham Cricket Events LTD
At Durham Cricket Events LTD, we're always looking to innovate and elevate the experiences we offer. If you're inspired by our latest venture with Heineken and The Abbey Group and see potential in collaborating, we'd love to hear from you. Connect with us to explore how your business can benefit from a partnership, as we continue to revolutionise the event landscape at the iconic Durham Cricket C.I.C. stadium. Reach out today to discuss opportunities that could set your brand apart and create memorable experiences.